Company

Industrial AI experts.

Founded 2016 in Houston, Texas. 13 approved U.S. patents.

Leadership
Gil Cohen
Gil CohenCEO and Co-founder

Gil has led Imubit since its founding in 2016. He trained as a mathematician and control engineer, and before Imubit he founded Cigol Digital Systems and led its sale to Mellanox in 2017.

Prof. Nadav Cohen
Prof. Nadav CohenChief Technology Officer and President

Nadav is also a Professor of Computer Science, with more than 20 years in science and engineering. His work in AI runs from mathematical theory to systems running in production.

Tim Yandel
Tim YandelChief Revenue Officer

A go-to-market executive with more than 20 years in sales and revenue leadership, specializing in enterprise AI, computer vision and climate technology.

Hieu Bui
Hieu BuiSenior VP of Product

A product executive with more than 20 years of experience building enterprise software platforms for AI and machine-learning use cases.

Hob Hairston
Hob HairstonVP of Global Delivery

Hob brings more than 20 years of experience scaling global operations in the oil and gas industry, and leads Imubit's delivery teams.

Tara Sussman
Tara SussmanVP of People

Tara has more than 18 years of experience scaling high-growth companies, building people strategies that connect talent, leadership and culture to business performance.

Advisory board
Bruce Culpepper
Bruce CulpepperRetired President, Shell Oil Company

Bruce brings 40 years of experience, most recently as U.S. Country Chair and President of Shell Oil Company.

Prof. Zoran Milosevic
Prof. Zoran MilosevicProfessor, University of Surrey

Imubit's Resident Expert for Process Technology, with more than 30 years in oil refining, energy efficiency and profit improvement.

Dan Coombs
Dan CoombsRetired Executive Vice President, LyondellBasell

Dan brings more than 40 years of experience, most recently as Executive Vice President, Global Manufacturing, Projects and Refining, at LyondellBasell.

Brian Coffman
Brian CoffmanRetired President and CEO, Motiva Enterprises

Brian brings more than 40 years of experience, most recently as President and Chief Executive Officer of Motiva Enterprises.

From Transcend 2026

Our people

3:40

Why the Imubit team does this work, and how they build alongside the plant teams they serve.

Read the transcript

So this, again, is about the community. This is not just about the technology. Technology is a way to advance our thought process and find new ways of doing it. Because technology is just a means, you know?

It's not the ultimate goal. It's been cool to see that there's other companies that are in the same boat. I'm here to try to understand what other companies are doing with similar problems. So it's very hard to find a real technology company that's actually making a real impact on the world.

Third is, as corny as it sounds, the people, right? A ton of smart, amazing people that I got to meet. I've learned so much and I've grown so much being around some of the smartest people I've ever met, and jumping into new topics I never thought I would have discovered. And so bringing together my love of technology and my desire to help make the world a bit better, I found myself at Imubit, and it's been an amazing run.

Until right around COVID, I joined a big company where I was the serial number, and I started chasing margin and volume. And I've never been as uninspired in my life as I was at that time. So finding Gil, finding Imubit, I kind of re-centered myself back to making an impact. And I've been here five years now, and every day I come to work, I make an impact.

My background is in electrical engineering, mathematics, computer science. Shamefully, I'm not a chemical engineer, but I am trying to learn from you all. So first, you know, I got to be empathetic to those black box vendors. We used to be one as we started.

And some people here and colleagues may remember explaining, Gil, you don't want to be a black box. They know that we're genuine people trying to help them solve problems, and I think that's really, for a product person, you can't do much better than that. But it was only when we started to release the power of our technology into the end users, to actually be empowered to build their own models and see the challenges they're facing on a daily basis, that we started to really see the unlock that's really possible here, and we're just at the surface of it. Feel free to join the team.

If you don't want to participate, that's fine, but we've got prizes. And we're actually going to use Claude Code and actually solve a real problem. The other point is, we have an aging workforce that we also talk through. It's not necessarily just talking to the folks that have been doing it for decades and have all this knowledge in their head, that they're finally at a point where they're indispensable for their respective company.

But if they want to retire, what's their legacy they're leaving behind? And now, more than ever, there's the ability to bridge that gap, catch them up, and then have them go even further. So it's a legacy play, and it's, I think, something that's gonna be really interesting to see how far that new generation takes it, and on a whole new way of solving the problems that these legends have solved for decades. So you are all the first movers in this, in my opinion.

We're the first step of what is a revolution. We push boundaries, we solve real problems, and 25 years in the industry, not everybody does that.

Technology

4:39

Imubit's leaders and an industry analyst on the models behind closed-loop control, why determinism matters and where industrial AI is going.

Read the transcript

Combining abstract mathematics with real-world critical systems has been a big passion of mine. And unlike chatbots and things like that, when you're deploying AI in the real world, the foundations are oftentimes necessary. In the real world, as opposed to playing Go, trial and error over a system could be something that's super costly or dangerous or both. So what you can do is take a model-based approach, which means that you do the trial and error, instead of over the system, you do it over a model of the system.

So it works like this. You start by taking historical data. You learn a model of the system. Then you take that model.

You train a controller. It gains experience through reinforcement learning. All of this happens offline in the cloud. And then you take that controller and apply it to the real system.

This is kind of teeing up what we're seeing. I've heard lots of discussion about, are we falling behind? And the answer is, well, if you're not one of the pacesetters, yes, you are. The closer you get to control, the more rigorous and more math and engineering-based you need to be.

I'd put Imubit firmly in this category that we're calling the autonomous execution agents, where they are using typically anything from neural nets, physics-informed neural networks, and various techniques. And they are more about human on the loop, or closing the loop, because they've got that rigor. So, kind of to clarify, our models are, the DLPC models are not large language models. They're actually deterministic once you train them as a deep learning network.

What it essentially means is that you're getting the same output for the same input, no matter which user and what time you ran this thing. And that's not how LLMs work. But certainly, my mental model states that if the problem is highly nonlinear, the gains are changing all the time, or if it's a truly multi-unit kind of optimization, then I think I would use an AI solution versus considering a legacy approach. We're not the orchestration layer.

And I think that's the point Gil was trying to make earlier, is that we were thinking, even very recently, we should build some agentic capabilities within our platform. And then what we did was we actually tested it ourselves, and we saw what Claude could do with our platform when it connected to it. And we're like, oh, we shouldn't do that. We should go this other route, where we actually enable LLMs, agentic capabilities, to meet you all where your journey is.

We're doing that because of the reason I mentioned, that we don't think we or anybody else or any other application platform is going to build one agent in a box and be the center of the universe. We want you guys to build your own enterprise architecture, with your own LLMs, your own workflows, and interface with us as an application platform. Because really, the LLMs are like a new web browser. That's really what it comes down to.

The biggest learning for me is the roadmap and the MCP that's coming up within the next few months. That's an exciting development, because now we can really start to unearth the power of data and models developed using other platforms and integrate that with the tools that Imubit has to offer. Everything that can be automated, that's instrumented and actuated in closed loop, is going to be, in the next few years, we believe, automated in closed loop. This example that I always use: you want the operator to be able to make the right decision as if they have all the cross-functional team behind them, but on a 2 a.

m. Sunday morning, where there's nobody behind them, nobody around them.

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