Siloed decisions are invisible where they matter most.

Operational efficiency is shaped by decisions that change faster than the tools used to manage them. When those decisions are made in isolation, their interactions across roles and systems remain hidden, revealing their impact only after value is lost.

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Imubit is an AI platform that operationalizes Coordinated Operating Strategies (COS) across roles, units, and constraints

Reveal Tradeoffs • Test Decisions with Real Data • Deploy + Supervise Execution

100+
Close-Loop Applications
7+
Years of Model Engagement
15-30%
Reduced Natural Gas Usage
$0.25/bbl
Distillate System Optimization
1-3%
Average Yield Improvement

Your Challenges

Executive

"My organization is hitting a barrier with operational excellence and continuous improvement of safety, reliability and margins, compliance, and workforce competency because we can’t coordinate across teams, systems and processes."

Process Engineer

“There are a number of problems I can’t solve with my current tools and modes because they don’t represent the actual plant environment.”

Advanced Process Control Engineer

“New data-driven AI models may unlock new problems, but I’m concerned with taking accountability over them, due to their unproven stability, explainability, and controllability.”

Industrial performance is driven by decisions, without all the information.

What’s missing are coordinated operating strategies. So what is a COS?

Coordinated Operating Strategies (COS) is a framework that connects plant operational decisions and observable outcomes to plant objectives and constraints.

A Coordinated Operating Strategy is a disciplined way to align decisions across roles, systems, and objectives as conditions change - To make decisions better and faster when they matter most.

Aligning Decisions Across Roles

When decisions are made in isolation,
the breakdowns are familiar.

Safety

Safety critical limits are managed through “best efforts + buffers”, because visibility into which parameters influence safety-critical variables and how vulnerable the process is to unobserved disturbances is not share or understood across teams.

Reliability

The impact of short-term operating choices on long-term asset heath is not made explicit, as degradation mechanisms and remaining useful life are not translated into operationally meaningful signals.

Margin

People respond to process upset correctly by pulling back on optimization handles away from constraints, but does not even partially reoptimize the process after post upset stabilization.

Workforce Competency

Knowledge leaks, through retirement, rotation, requiring long onboarding experiences.

From reactive decisions to coordinated execution - at scale 

Teams don’t move from reactive operations to automation overnight.

Coordinated Operating Strategies mature over time, as decisions become more deliberate, more shared, and eventually augmented and automated. This turns intent into consistent execution only where it makes sense.

Unidentified

Decisions based on opinions and tribal knowledge

Reactive

Informal definitions, reactive decisions (e.g. response to alarms)

Deliberate

Decisions driven by formal multi-functional alignment

Augmented

Operations executes the strategy at any time without the overhead of alignment

Automated

Strategy is execution 24/7 through supervised automation

Your Benefits

The world of possible changes dramatically for everyone across an organization when improved coordination of operating strategies is possible.

Executive

A COS platform makes operational decision-making visible at scale.

It reveals how thousands of daily decisions interact across units, roles, and objectives, allowing leaders to move beyond local optimization and drive consistent, enterprise-level performance.

Process Engineer

A COS platform gives process engineers a place to work decisions, not just models.

It allows them to test, compare, and refine operational choices as conditions change, making cross-unit tradeoffs explicit before those decisions are deployed.

Advanced Process Control Engineer

A COS platform connects advanced control to the decisions that shape outcomes.

It helps APC engineers understand how control strategies interact with upstream and downstream decisions, ensuring controllers drive global performance rather than isolated optima.

Customer Stories

"With Imubit, not only do I see economics and planning’s pricing and logistics, but also they see the way that I’m operating the unit. So we can collaborate together and run the whole system better."

Company Logo - Technology Webflow Template
Justin Penninger
Console Operator – Citgo

About 50-60% of our senior control room operators are going to retire in the next couple of years. It’s huge for us to be able to actually train them on something in open loop and let them play around and make mistakes and learn.

Bryan Cook
Senior Corporate Automation Engineer –
Ash Grove Cement Company

When you have 30-year employees leaving the company, you’re left with new employees that don’t have this long history. We really looked to Imubit to fill that gap and allow new employees to be just as effective.

Oxbow logo
Kris Kissel-Weir
Vice President, Manufacturing Systems Data Analytics – Oxbow

We’re a single site refinery competing in a very transparent hydrocarbon market. One of the easiest ways for us to compete with the big players in that market is to take advantage of new technology.

Regan Howell
Chief Operating Officer – Monroe Energy LLC

The success that we had dollar to barrel was great. But what it did for us in the operations group, for the operators to be able to think outside of their norm, outside of their comfort zone, was huge.

Bobby Hammer
Operations Supervisor – Big West Oil

Working with Imubit allows us to leverage cutting-edge AI to optimize our renewable processes while minimizing our carbon footprint.

Erika Wikström
SVP of Technology – Preem

See First-hand Where Operational Excellence is Hitting a Barrier at Your Plant Today

Identify how to unlock real opportunities for improvement through coordinated operating strategy execution with this assessment.

In this interactive assessment, you will see how coordinated strategy execution can improve plant performance and overcome your operational excellence barrier.

Through a quick walkthrough of real operational scenarios, we will demonstrate how decisions across units and across shifts can be better coordinated to improve performance such as throughput, yields, and energy efficiency.

We will lay out where our technology can complement your existing tools, teams, and processes to deliver meaningful results.

Schedule Your Assessment